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Email Marketing Essentials

About this course

For small businesses, deciding where to spend your marketing money is serious business. You want to generate new leads while engaging your current customers, but you need to make sure that the digital marketing tactics you are using are cost-effective and drive results.

This is where Email marketing comes into it’s own. In this Toppa Tips course we will cover the following learner outcomes:

Getting permission

Follow through with great content

How to write a great email newsletter

Using the autoresponder

Analytics and segmentation

How to segment your list

On completion of this course, you will have a firm understanding of how to start your email marketing campaign and secure new revenue. Enrol on this course today or subscribe to gain full access to all of the Toppa courses.

 

Set your business up for success

Begin your first step today by selecting the module below and starting the course.